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One outcome of social business, which isn’t talked about much, is how it can enable better marketing — from creating content that matters and the creation of a cross- functional command center for real-time monitoring… to a collaborative analytics framework for consistent metrics. Another benefit: the creation of centers of excellence for management of communities and policies. Via Britopian
21 notes (via ibmsocialbiz)
No doubt. We’ve seen before the difference between transparency and obfuscation in business. Nothing enhances...
A very interesting article. I’ve been thinking recently...create meaningful online